The global kombucha market is expected to reach USD 10.45 billion by 2027, growing at a CAGR of 23.2% during the forecast period. According to Fortune Business Insights™, the increasing number of small-scale kombucha companies will drive innovation in this market. In its report titled “Kombucha Market Size, Share & Industry Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and Regional Forecast, 2020 – 2027”, kombucha is highlighted as a fermented tea that has rapidly gained popularity worldwide as a non-alcoholic beverage alternative.
To tap into the growing demand, numerous small-scale companies have emerged in recent years, offering unique and innovative flavors to kombucha enthusiasts. For instance, Atmospheric Kombucha, based in Delhi and launched in April 2018, provides completely raw and organic fermented tea infused with fruit flavors and dried herbs, including distinctive varieties like lavender blueberry, mango, and guava. Similarly, Health-Ade, a US-based company founded in 2012, has become one of the largest and most innovative kombucha producers in the country, offering flavors such as jalapeño-kiwi-cucumber, cloves, and chocolates. The expanding presence of these specialized kombucha companies is creating new opportunities for market growth.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
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The report states that the global market value was at USD 1.84 billion in 2019 and shares the following:
- Detailed assessment of the trends, drivers, and restraints influencing market growth;
- Holistic analysis of the regional developments impacting the market;
- Thorough research into the key players’ profiles and their strategies; and
- Comprehensive study of all market segments.
Driving Factor
Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth
The health benefits of kombucha have been supported by numerous scientific studies, and the growing awareness of these benefits is expected to drive the adoption of this beverage even further. For instance, a study conducted by researchers at University College Cork in Ireland found that kombucha, being a fermented beverage, is rich in lactic-acid bacteria, which can act as probiotics. These probiotics are known to enhance gut health, improve digestion, and even assist in weight loss, making kombucha a valuable addition to regular diets.
Additionally, research from the University of Toulouse in France indicates that kombucha made from green tea can boost calorie-burning processes, improve cholesterol levels, regulate blood sugar, and reduce belly fat. As consumers, particularly in urban areas, become more health-conscious, the demand for kombucha is expected to rise sharply, especially as it gains more visibility in retail stores and supermarkets worldwide.
Regional Insights
Rising Demand for Alternative Beverages to Accelerate Market Growth in North America
North America, with a market size of USD 0.97 billion in 2019, is projected to maintain its leading position in the kombucha market throughout the forecast period. This dominance is driven by the region's shifting consumer preferences toward healthier beverage alternatives to traditional sodas and soft drinks. Europe is poised to become the second-largest market, fueled by the growing popularity of probiotic drinks in key economies like the UK and Germany. Meanwhile, in the Asia Pacific region, rising disposable incomes are contributing to a steady increase in demand for unique and premium beverages, further bolstering the market's growth.
Competitive Landscape
Promotion of Novel Preparations to be the New Growth Strategy of Key Players
Recognizing the vast potential for creativity in the kombucha category, key players in the market are actively promoting innovative variations of this popular drink to consumers. Furthermore, companies, particularly large organizations, are implementing creative design strategies to enhance the visibility of their products in supermarkets, department stores, and retail outlets.
Industry Developments:
- September 2020: UK-based Woodies announced the launch of a new line of kombuchas infused with cannabidiol (CBD). The drink will combine the health benefits of CBD and fermented tea and will be available in Hibiscus & Raspberry, Orange, and Ginger flavors.
- March 2020: KeVita unveiled the new, enhanced look for its kombucha bottles, promoted by the company’s new owner, PepsiCo, to enable the brand to gain prominence on store shelves. The move is being advocated by PepsiCo to boost the slow sales of the company in the fermented tea category.
List of Key Companies Profiled in the Kombucha Market Report:
- Revive Kombucha (California, United States)
- Humm Kombucha, LLC (United States)
- Reed’s Inc. (Connecticut, United States)
- Molson Coors Beverage Company (Chicago, United States)
- The Hain Celestial Group (New York, United States)
- Health-Ade Kombucha (United States)
- PepsiCo, Inc. (New York, United States)
- The Coca Cola Company (Georgia, United States)
