The global probiotics market size is expected to showcase a considerablegrowth by reaching USD 94.48 billion by 2027 while exhibiting a CAGR of 7.9%
between 2020 and 2027. The increasing demand for healthy probiotics fortified food
products and the growing adoption of technology by the companies is attributed
to the growth of the market. This information is published by Fortune Business
Insights, in its latest report, titled, “ProbioticsMarket Size, Share & Industry Analysis, By Microbial Genus (Lactobacillus,
Bifidobacterium, and Yeast), Application (Functional Foods & Beverages,
Dietary Supplements, and Animal Feed), Distribution Channel
(Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores,
Online Retail, and Others), and Regional Forecast, 2020-2027.” The reportfurther mentions that the market stood at USD 48.88 billion in 2019.
Increasing Consumption of Healthy FoodProducts amid COVID-19 to Stoke Demand
To mitigate the risk of the novelcoronavirus, the people are consuming a healthy and balanced diet. The
increasing demand for immunity boosting products such as probiotics that
enhance gut health and improves overall health is expected to bode well for the
growth of the market in the near future.
Probiotics are healthy yeasts andbacteria that aid in the overall development of the digestive system that keep
the gut healthy. Some of these extensively adopted supplements are
Bifidobacterium, Lactobacillus, and Saccharomyces that enable several health
benefits when consumed regularly. Apart from the enhanced gut, they aid in
reducing depression and promote a healthy heart functioning amongst the
consumer. They are generally added to food products such as yogurt and are
considered as an immunity-boosting product across the globe.
What does the ReportInclude?
The market report includes a detailedassessment of various growth drivers and restraints, opportunities, and
challenges that the market will face during the projected horizon.
Additionally, the report provides a comprehensive research into the regional developments
of the market, affecting its growth during the forecast period. It includes
information sourced from the advice of expert professionals from the industry
by our research analysts using several methodologies. The competitive landscape
offers further detailed insights into strategies such as product launches,
partnerships, mergers and acquisitions, and collaborations adopted by the
companies to maintain market stronghold between 2020 and 2027.
DRIVING FACTORS
Increasing Consumption of Immunity BoostingFood Products to Spur Demand
The increasing prevalence oflifestyle diseases such as obesity and diabetes is driving the demand for a
healthy and balanced diet. According to the World Health Organization (WHO),
the global rate of obesity amongst the people has tripled since 1975. This
alarming pace at which the lifestyle diseases are increasing is propelling the
demand for immunity boosting products such as probiotics across the globe.
Additionally, the growing adoption of technology is enabling the manufacturers
to educate the consumers about the health benefits of consuming such a diet.
These initiatives are further expected to boost the growth of the global
probiotic bacteria market during the forecast period.
SEGMENTATION
Supermarkets/HypermarketsSegment Held a 61.33% Market Share in 2019
The supermarkets/hypermarket segmentheld a market share of about 61.33% in 2019 and is expected to experience a
considerable growth owing to the wide availability of the products and easy
accessibility, along with offering several discounts, and cashback.
REGIONALINSIGHTS
Asia-Pacificto Remain at the Forefront; Increasing Consumption of Fermented Drinks to Aid
Growth
Among all the regions, Asia-Pacificis expected to showcase an exponential growth and hold the highest position in
the global probiotic bacteria market. This dominance is attributable to the
increasing consumption of fermented food products that impart a healthy gut and
balanced overall diet.
The market in North America stood atUSD 8.30 billion in 2019 and is anticipated to showcase a significant growth
during the forecast period. This is ascribable to factors such as the
increasing prevalence of lifestyle diseases and the presence of established
manufacturers that are focusing on developing innovative products in the region
between 2020 and 2027.
COMPETITIVELANDSCAPE
MajorCompanies Focus on Introducing Innovative Products to Strengthen Their Market
Positions
The global probiotics market isfragmented into several major companies that are striving to maintain their
presence by introducing new probiotics products to cater to the increasing
demand and consolidate their position. The adoption of strategies such as
partnership, collaboration, and merger and acquisition by key players to expand
their distribution network will favor market growth in the forthcoming years.
IndustryDevelopment:
· June 2020 – Pendulum Therapeuticsannounced the launch of Pendulum Glucose Control, the first-ever medical
probiotic that is proven to lower blood sugar spike and A1C.
List of theCompanies Profiled in the Market:
· Danone S.A.(Paris, France)
· Lallemand Inc.(Canada)
· Yakult Honsha(Japan)
· Nestlé S.A.(Vevey, Swizerland)
· DuPont (DaniscoA/S) (Delaware, United States)
· Chr. Hansen(Horsholm, Denmark)
· Kerry Inc.(Tralee, Ireland)
· Post Holdings,Inc. (Missouri)
· Pepsico, Inc.(New York, United States)
· EvolveBiosystems, Inc. (Davis, California)
